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content marketing: empower your brand evangelists

August 14, 2010

Every conceivable conversation about your brand, your product or your service is taking place in some community or other, either in person or online. In some cases, that community is just two people talking face to face; other times, that discussion could be happening in a forum involving thousands of people.
The question is – what are you doing to reward your brand evangelists, those opinion leaders that influence others and who possess the power to move the needle?
If you’re not engaging your influencers and empowering them with the tools, information and content to spread your message to your target audience, somebody else soon will.

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